Sony Ericsson made the news recently when it signed on tennis star Maria Sharapova
as its first “global brand ambassador.” Now, we are sure Sony thought long and hard before signing on the Russian, who for all her looks (and grunts), seems to switch brands at the drop of a hat (or should that be "cheques?")
For, just in case you have forgotten, it was La Sharapova who was peddling the limited edition pink Moto RAZR and the all-white Moto PEBL not too long ago. While her fans will no doubt be swayed by whichever product their heroine endorses, one just wonders what regular gadget lovers will think of this volte face from the lissome Russian. We are, of course, not impressed and feel that it just provides fodder to those who think blondes have nothing upstairs.
No, we don’t know if Sony Ericsson have plans to include the Sharapova grunt as a ringtone for their forthcoming phones.
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